The world of SEO is a science. However, content writing for SEO? Well, that’s undoubtedly an art! And that’s because writing, of course, is an art. And writing requires a lot of imagination and creativity.
How can I infuse creativity in the art of SEO content writing? Well, we’ve got it down for you. For one, you need to also look at the topic from the audience’s perspective.
In this blog, we’ll talk about how you can balance out being creative and organized when writing SEO blogs!
Understand The Audience and Topic
What’s crucial is that firstly, who do you write for? Sure, it’s for a client who you have offered your SEO Services for, but you need to get to the meat of it. Who are the people that they want to market to? If you know where the your audience is coming from and who they are, you can use your content to address their needs, pain points, and preferences.
Several helpful tools to improve optimization in your content are Keyword Planner, Search Console, and even Google Analytics. From there, you can get your audience’s behavior and interests and even gauge their search intent.
It’s also possible to use social media, surveys or feedback forms to get more insight into their questions and expectations. Through understanding your audience, producing creative and SEO-optimized content becomes more possible!
Another thing you might also want to consider is truly understanding what your topic is about. Research is an important part of the process as you get a better understanding of its nuances, gaps, and scope. True intelligence, it has been said, is not how advanced you can explain a Physics topic in high-level science terms, but rather if you can make it easy for a 5-year-old to understand it. This is also why communication is crucial.
Keywords
In SEO writing, your keywords are your biggest allies. These are phrases, words, or terms people use in searching for information on the internet. If you use the right ones, your content has a higher chance of ranking in SERPs. This also means more website traffic.
In choosing the right keywords, you also have to consider the perspective of who you are writing for. What keywords will they use? After confirming this, you begin doing your keyword research with tools like Google AdWords, Keyword Planner, and Semrush.
Don’t forget: these keywords need incorporation in the content. Try to avoid keyword stuffing; this can get you penalized by Google and alienate your audience.
You can integrate your keywords organically.
Give Your Content Structure
Structure is another thing you need to be mindful of when you’re writing. The structure of your posts can affect how your readers process and understand your content.
Do you know how a story is structured? You see this structure whenever you watch a play or a movie. There are three parts: the start, the middle, and lastly, the end, of the story. You can apply this structure to writing your SEO blog posts, too!
By planning and structuring your content ahead of time, you can save time, and stress. You can even make a project management app like Notion or Trello to help map out your deadlines, goals and strategy and oversee its execution and completion.
Focus on Writing First
SEO blogs need to rank, but before that, it’s important to write first because this can separate and distinguish your content from the rest. Using a keyword in x number of times changes the intention of your article.
To optimize, you can use a tool like Content Harmony or Clearscope or strategically place the keywords so that they won’t disrupt the flow.
Give Your Audience Value
When you write, you’re doing more than that. Content writing ideally should help your audience – and they learn with examples, anecdotes, and analogies. And that is one way you give your audience value.
If your audience has any questions, you can answer them. This helps optimize the article for SEO as well.
Wrapping Up
Before optimization, you need to remember that, first and foremost, content writing is to help. Thus, the way you write needs to be organic, easy to understand, and accessible. When integrating your keywords, make sure they’re organic and not forced as well!