Technology is growing more and more all the time – it can be difficult to keep up. There are always new ways of viewing content when playing popular games games on various platforms such as online casino Canada, one of those new kids on the block is live streaming.
But what is live streaming and why has it become so popular? We’re going to be looking into what live streaming is as well as what we can expect to see in its future. We’ll be deciding if it’s a growing industry and whether we think it will continue to do so.
What is live streaming?
Live streaming is one of the biggest growing parts of the gaming industry. There are people on streaming platforms whose entire job is to play games whilst showing their screen so that people can watch along.
This is most popular with video gamers as people like to watch these streams in order to see how to play the game properly. They can gain insight into how the game is played as well as enjoy watching along. But this idea of live gaming has branched out into other parts of gaming as well.
In terms of casino games, live streaming isn’t as popular, but playing live games is. It combines the best of both worlds, with players being able to play games from the comfort of their own home, while also getting the benefit of having a live dealer.
When people are playing games, they sometimes miss out on the human element. The biggest benefit of playing a live game is that the human element comes right back in again as you have an interaction with a live dealer.
Bringing in a real-life dealer who is working in a real casino makes the player feel like they’re right there in the action and will therefore improve their gaming experience.
What is the future of live streaming?
- Integration of AI
Artificial Intelligence is everywhere. From what shows we’re suggested on Netflix, to what word we might be writing next in a text message, AI is the present and future we should expect. Live streaming is where it’s headed next.
It will mainly be used for chat moderation as this is where some issues can arise in live streaming. Streamers currently have to get their own moderators to get rid of any harmful or upsetting content that might come up on their chats, so having an AI model for this would be a lot easier for everyone involved.
- Live streaming and Ecommerce overlap
Through live streaming, we’ve gone back to some of the older ways of selling products. People used to buy a lot of items through telemarketers who would try and sell you things live on TV. You would call a number and order what you were seeing on your screen.
It looks like we’re going back to this idea through live streaming. It’s a way that people are now selling products – especially influencers who would usually try to sell or recommend items that they were being paid by.
These people are now selling things via a live stream rather than the usual Instagram post or story. This is already becoming a very popular way to sell on social media, and we can expect this trend to continue.
- Building of community based markets
One of the biggest builders of ecommerce markets is their ability to build communities. One of the biggest things that is missing in day-to-day life is enough face to face time with people. Even though technology has been great for our advancement, it has meant that we’ve seen a drop in socialising with people face to face.
Some people might prefer not being around people as much, but still feel like they’re missing out on some social benefits. This is where live streaming can fill the gaps as it makes people feel like they’re involved in something and part of a community – without actually having to go anywhere.
If someone enjoys a game that is a little niche or not too well known yet, they might find their community on a live stream. They can meet people who know and love the same game that they do and therefore build a community together. It’s a great way for people to find and make friends in a world where it feels like it’s increasingly more difficult to do so.
So, is live streaming a growing industry? We certainly think so. There are so many great elements to it that will continue to see it grow. The idea behind live streaming has also made its way into other forms of gaming which has changed and adapted how they operate as well.
With this kind of ability to change and adapt the world around it, we’re sure that we’ll be seeing a lot more live streaming in years to come.